Translation, localisation and transcreation.
Most marketing projects combine three approaches, and the brief decides where the line falls.
- Translation carries the meaning across.
- Localisation adapts content to a market, including formats, references and conventions.
- Transcreation rewrites a message, such as a slogan or campaign line, so that it has the same effect in another language rather than the same words.
Marketing content we translate and adapt.
Translation and localisation for websites, campaigns, transcreation and search-ready content, adapted to each market’s formats, references and conventions.
- Websites and landing pages
- Advertising and campaign copy
- Transcreation of slogans and taglines
- Multilingual keywords and metadata
- Product descriptions
- Social media content
Search-ready content for every market.
A page translated word for word is not automatically found in another market.
- Keywords are adapted to the target language, not translated literally.
- Page titles and descriptions are adapted the same way.
- Localised pages can then be found by the people they are written for.
- See our guide: why localised product descriptions are your key to international sales.
Our process
How we handle marketing projects.
- A named project manager and a written quote before work starts.
- Your choice of three quality tiers: translation only, translation plus a second linguist’s edit, or translation plus a full proofread.
- Consistent terminology across a document set, through translation memory and termbases.
- Confidentiality. Documents are handled in line with POPIA and are never put into a public AI engine.
Our standard
Brand terminology and audience fit.
Marketing copy has to work, not just be correct. Our marketing linguists write for the audience and the market, while keeping brand terminology consistent across every channel.
Request a marketing translation quote.
Send us the project details and we will match the work to a linguist with the right language pair and subject knowledge.